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DETROIT: General Motors announced on Tuesday that it will invest $7 billion in Michigan, much of it aimed at dramatically increasing production of full-size electric pickup trucks, intensifying a battle with rival Ford Motor for electric vehicle supremacy in North America. This report produced by Jillian Kitchener.
General Motors puts the pedal to the metal in its race towards an electric vehicle future.
The company announced on Tuesday that it will invest $7 billion in Michigan, much of which is aimed at dramatically increasing production of full-size electric pickup trucks.
CEO Mary Barra said the investment will benefit four Michigan manufacturing sites and create 4,000 jobs:
“The $7 billion investment is the largest in GM history and is so fitting that it is located in Michigan. It includes a new Ultium Cell LLC battery plant – to be located near Lansing. As well as the conversion of our assembly plant in the township of Orion for the production of Chevrolet Silverado and GMC Sierra EV pickup trucks.
GM said its Detroit-Hamtramck and Orion Township plants would be able to build more than 600,000 electric trucks a year by the end of 2024, including different variants of the new Chevrolet Silverado and GMC electric pickups. Sierra.
“And all together, we’ll have over a million units of EV capacity in North America by the end of 2025.”
Tuesday’s announcement intensifies a battle with Ford for electric vehicle dominance in North America.
In January, Ford announced it would have annual capacity to build 600,000 electric vehicles, including 150,000 F-150 Lightning pickup trucks, within 24 months.
But Ford and GM will have to contend with the current leader in electric vehicles, Tesla. It will soon open a second US plant in Austin, Texas, and is on track to sell more than one million electric vehicles worldwide in 2022.